Here are just some of the reasons why:
Local IT Resellers
Close The Gap Between Manufacturer and End Consumer
Manufacturers like Dell, IBM, Cisco, Juniper and many other
known brands are extremely good at what they do – manufacturing IT equipment.
However, when it comes to distributing and delivering their goods to their intended
users, they are presented with a statistical and logistic monstrosity. With
hundreds of thousands of tech users worldwide, it is quite impossible to put up
a sufficient number of local stores so that their products can be easily
accessible to the general public.
What IBM, DELL, and other known computer equipment
manufacturers do is that they strike agreements with intermediaries so that
they can distribute their products in a particular country, state, city or
town. These intermediary agents will be the one to distribute the products in
their respective locations. They may opt to sell computer items to the public
directly, or they can resell their inventory to small retailers.
This process keeps the industry alive, and it helps the
overall economy in general.
Independent
Distributors Are Able To Penetrate Markets That Manufacturers Cannot
Because local distributors in a certain country are usually
native in that area (meaning, they speak the language, know the culture, etc),
they can more easily penetrate local markets with ease. For example, if a
certain known American brand wants to sell PC storage devices in Australia, the
smart move is to partner with an independent distributor down under, isn’t it?
This increases the chances that products of a particular brand will become
accepted in a foreign country.
Distributors Generate
Jobs and Make Technology Advancement Faster
With the rising number of companies that serve as IT
intermediaries (companies that acquire their inventory instead of manufacturing
them), it is unquestionable that new jobs in the computer technology field are
created on an ongoing basis. In effect, the advancement of technology is
accelerated by heaps and bounds.
Studies have shown that you, the consumer can save more
money in your computer product purchases if you purchase from an independent IT
distributor instead of a commercial retailer. The products sold by the
distributor are often supplied directly by the manufacturer. Hence, there is
smaller profit markup on it. Visit http://www.sonixtechnology.com.au