Why The Modern Marketplace Needs The IT Distributor

Many people wonder why independent distributors and resellers of IT equipment are still necessary. The question that instantly comes to mind is, “why buy from them if I can go straight to the manufacturer?”. Well, for many reasons that typical consumers are not aware of, IT distributors are important to world economy and the survival of the computer industry.

Here are just some of the reasons why: 

Local IT Resellers Close The Gap Between Manufacturer and End Consumer

Manufacturers like Dell, IBM, Cisco, Juniper and many other known brands are extremely good at what they do – manufacturing IT equipment. However, when it comes to distributing and delivering their goods to their intended users, they are presented with a statistical and logistic monstrosity. With hundreds of thousands of tech users worldwide, it is quite impossible to put up a sufficient number of local stores so that their products can be easily accessible to the general public. 

 

What IBM, DELL, and other known computer equipment manufacturers do is that they strike agreements with intermediaries so that they can distribute their products in a particular country, state, city or town. These intermediary agents will be the one to distribute the products in their respective locations. They may opt to sell computer items to the public directly, or they can resell their inventory to small retailers. 

This process keeps the industry alive, and it helps the overall economy in general.

Independent Distributors Are Able To Penetrate Markets That Manufacturers Cannot

Because local distributors in a certain country are usually native in that area (meaning, they speak the language, know the culture, etc), they can more easily penetrate local markets with ease. For example, if a certain known American brand wants to sell PC storage devices in Australia, the smart move is to partner with an independent distributor down under, isn’t it? This increases the chances that products of a particular brand will become accepted in a foreign country. 

Distributors Generate Jobs and Make Technology Advancement Faster

With the rising number of companies that serve as IT intermediaries (companies that acquire their inventory instead of manufacturing them), it is unquestionable that new jobs in the computer technology field are created on an ongoing basis. In effect, the advancement of technology is accelerated by heaps and bounds.

Studies have shown that you, the consumer can save more money in your computer product purchases if you purchase from an independent IT distributor instead of a commercial retailer. The products sold by the distributor are often supplied directly by the manufacturer. Hence, there is smaller profit markup on it. Visit http://www.sonixtechnology.com.au